14 beauty brands with a wide range of foundation shades


It can be so frustrating when a great beauty brand offers very limited shades to match your skin tone. After all, beauty comes in all sorts of colours! Here are 14 of the best beauty brands with a range of foundation shades with 10 or more pigments.

High Street


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For a great drugstore brand, the Maybelline ‘Fit Me Foundation’ offers a total of 18 colours, with certain shades developed specifically for women of colour.

Available for £6.99 from Boots / $7.99 from Walgreens

e.l.f Cosmetics

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A much-loved brand for beauty on a budget, e.l.f is widely popular with beauty buffs. The brand’s ‘Oil Free Flawless Finish SPF 15’ has an array of shades which will suit a multitude of skin tones.

Available from e.l.f for £7.50 / $6.00


The Ordinary

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The Ordinary is a more affordable version from the luxury Canadian brand, Deciem, and is ideal for those who are all for cruelty-free and also our vegan friends. The foundation, ‘Colours’, is currently available in 21 shades and won’t break your budget.

Available from The Ordinary for £5.90 / $6.00

NYX Cosmetics

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One of the favourite drugstore brands, NYX, has an affordable foundation, ‘Stay Matte But Not Flat’ which comes in an incredible 30 shades, meaning there’s something for practically everyone at a great price range.

Available from Boots for £6.00 / Ulta for $4.49

No 7

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No7 has a few products for a wide range of skin tones. Their ‘Lift & Luminate Foundation’ has 14 different shades and their ‘Beautifully Matte Light Foundation’ has 13 shades.

Lift & Luminate is available from Boots for £16.50 / Walgreens for $15.99


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L’Oreal have released their ‘True Match’ range, which is said to do a pretty amazing job in matching to your actual skin tone shade and consists of 24 shades. Considering how well it does what it says on the bottle, the price is real value for money.

Available from Superdrug for £9.99 / L’Oreal for $10.95


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Sleek currently have an amazing 30 range foundation. ‘Crème to Powder’ is compact and perfect for slipping into your travel bag when on the go and has a lot of different skin tone options.

Available from Sleek for £7.99 / Amazon for $16.95

High End

The Body Shop

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While more known for their body products, many people tend to forget that The Body Shop have quite an amazing makeup range. The ‘Fresh Nude Foundation’ has a total of 16 shades which suit quite a variety of skin tones. They also sell the ‘Shade Adjusting Drops’ where you can add either the lightening or darkening drops to get any foundation to fit your skin tone as best as possible if you find your foundation shade is quite an in-between with most brands.

The Fresh Nude Foundation is available from The Body Shop for £15.00 / $25.00

Shade Adjusting Drops is available from The Body Shop for £10.00 /  $20.00


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A more upmarket brand is Lancôme, where the Teint Idole Ultra 24H and Teint Miracle both have 28 shades and the Rénergie Lift SPF 20 comes in 24, offering a great variety of different options for all kinds of skin tones.

Teint Idole Ultra 24H is available from Look Fantastic for £25.50 / Sephora for $47.00

Estée Lauder

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It’s pretty impossible to not find your perfect shade from Estée Lauder. The Double Wear Stay-In-Place Makeup has a total of 30 shades and the Double Wear powder comes in 12 colours. However, the price range sits at the higher end of the expense spectrum.

Available from Boots for £32.50 / Sephora for $47.00


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If you’re looking to try a mineral foundation, bareMinerals is a great choice, with the cult favourite Original Foundation SPF 15 available in 20 shades. If you’re looking for a more portable compact, then the Ready SPF 20 Foundation has the same amount of colours.

Available from Feel Unique for £26.50 / Sephora for $28.50


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Clinique has quite a few different products that have quite the range of shades. The ‘Even Better’ foundation has 26 varieties and the ‘Beyond Perfecting’ foundation has 28 different shades. The Stay-Matte Oil-Free makeup also has 17 different colours available.

Available from Feel Unique for £27.00 / Sephora for $28.00

Urban Decay

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The cult favourite brand has quite a lot of offers for all shades in different foundations, with the ‘Naked Skin’ foundation available in 18 different shades and the ‘All Nighter’ foundation in a total of 24.

Naked Skin is available from Urban Decay for £28.50 / $40.00

All Nighter is available from Urban Decay for £29.00 / $40.00


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Nars is a widely loved brand and has some foundations which offer something for everyone. The ‘All Day Luminous Foundation’ has a total of 20 shades and the ‘Sheer Glow’ foundation has a total of 19 shades.

All Day Luminous Foundation is available from Feel Unique £34.00 / Sephora for $49.00

Sheer Glow is available from Feel Unique for £32.00 / Sephora for $47.00

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1 Comment
  1. SaDia says

    Hi Jazmin I Agree!
    I have had so many foundation issues in the start. My applied foundation use to crack in few hours. That was really embarrassing that no matter how expensive the foundation, it won’t fulfill the long-lasting promise. It gets tiring and is weird to people if I kept noticing mirror every 10 minutes
    Until recently I came across NARS Foundation . It’s a cost-effective, cool foundation that really put my needs to rest. Lol.
    Sincebeautflo.com was offering a discount as well and I love free stuff so I kinda tricked me into buying 2 for price of 1. The best part it, it stays intact for a whole day. Though I thought cheaper the product, less expectations but I’m in a complete awe!

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