Most people may know Sigrid for her 2017 song ‘Don’t Kill My Vibe,’ an unofficial feminist anthem that had everyone falling in love with her. But for those who are fans of the Norwegian singer/songwriter, they know her for her successful 2019 debut album Sucker Punch. Featuring singles like ‘Sucker Punch,’ ‘Don’t Feel Like Crying,’ and ‘Mine Right Now,’ it was her single ‘Strangers’ that became a festival anthem.
And now, two years after the release of her debut album, Sigrid is back with new music. She just released a brand new single titled ‘Mirror.’
Known for creating songs that become festival anthems, ‘Mirror’ will definitely have fans dancing and singing their hearts out. Filled with an equally addictive and strong bass, listeners will “feel [it] in their chest,” says Sigrid, adding, “I walk into the studio and know I want to make a big chorus!”
Most notable for her sound being mainly electropop and synth-pop, Sigrid is also known for her honest and personal lyrics. ‘Mirror’ can be seen as a self-love anthem with lyrics like, “I love who I see, looking at me in the mirror.”
And in the music video, Sigrid collaborates with director Femke Huurdeman and creates a video that outlines self-love in the aftermath of a relationship through stunning cinematic visuals.
“It can be quite liberating to reinvent yourself after getting out of a relationship. This journey of finding your core, coming to terms with who you are and radiating this from oneself is at the heart of the concept of the video,” says director Femke.
In Sigrid’s own words: “We wanted to explore how conflicting it can feel to have different sides of yourself competing against each other, and not working together.”
Here’s to more self-love anthems from Sigrid in the future.
Stream Sigrid’s brand new single ‘Mirror’ here.