Sometimes it can feel like an artist and their team are keeping an album drop a total secret from the general public — especially when you live literally anywhere other than Los Angeles, New York City, or (in Louis Tomlinson’s case) London. But when you lay out their entire promo schedule, it all comes together and the plan makes sense.
Check out Louis’s promotional efforts in January and February 2020 for Walls below. We’re sure we’ll be adding more, too!
Walls mural is painted (UK)
Interview with Brooke Reese for Beats 1 on Apple Music is released
Louis hosts the Walls listening party for fans in at Wembley in London (UK)
Louis is on the cover of Telegraph’s Saturday magazine
Music video for the title track is released
Louis performs on BBC The One Show (UK)
Louis is a guest and performer on The Tonight Show Starring Jimmy Fallon (NYC)
*Walls officially drops*
Louis is the musical guest on The TODAY Show (NYC)
Louis is on SiriusXM’s Hits 1 The Morning Mashup show (NYC)
Louis does an acoustic set and album signing at Rough Trade (NYC)
Album signing – HMV Edinburgh (UK)
Album signing – HMV Glasgow (UK)
Album signing – Keepmoat Stadium, Doncaster (UK)
Album signing – HMV Westfield, London (UK)
Secret album event at undisclosed London location (UK)
Album signing – Sound Knowledge, Marlborough (UK)
Album signing – HMV Vault, Birmingham (UK)
Louis does an acoustic performance and Q&A at Banquet Records (UK)
Louis does an acoustic performance and Q&A at Crash Records (UK)
BRITs week performance at Scala
More to be added!