Five of the best purple shampoos to keep those brassy tones at bay


Taylor Swift, Kim Kardashian and even Marcus Butler have rocked the platinum blonde look recently, and if you’ve taken a dive into the bleach, the upkeep can be hard. Investing in a decent purple shampoo will keep those brassy tones at bay. Why? Remember that colour wheel? Yellow and purple are opposites on the handy thing, meaning a deeply pigmented violet shampoo will counteract those pesky warm tones and extend the life of your colour.

We’ve done the hard work for you and found five of the very best purple shampoos to fit any budget.

Lush’s Daddy-O



From £5.75/$11.95 buy now in the UK/US

Joico’s Color Endure Violate Sulphate Free Shampoo

Joico Color Endure Violet
From £10.76/$15.90 buy now in the UK/US

Tigi Catwalk Fashionista’s Violet Shampoo

Tigi Catwalk Violet Shampoo
From £12.30/$11.09 buy now in the UK/US

Davines Alchemic Silver Shampoo

Davines purple shampoo
From £14.25/$25.50 buy now in the UK/US


KMS California ColorVitality

KMS Purple Shampoo
From £10.95/$13.85 buy now in the UK/US

Found any others that we should test? Leave a comment below and let’s compare.

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