According to a new poll, these are the beauty products and brands millennial ladies can’t live without


Influenster, a social media-like website that allows its members the opportunity to test out products in exchange for reviews, recently ran a poll where they asked 5,000 American millennial females all about their beauty habits. Here were the main takeaways.


Lipstick = life


36% owned more than 10 lipsticks, and their favorite brand by far is M.A.C.


MAC Lipstick
MAC Lipstick

Dry shampoo = game changer


More than a third go 3 days or more without washing their hair. Was this even possible before dry shampoo?


Amina dry shampoo

Contouring and highlighting = not dead yet


Even though “non-tour” is having its moment, contouring and highlighting are the top trends millennials have tried and liked.


Rimmel London Kate Sculpting Palette
Rimmel London Kate Sculpting Palette

Mascara = can’t go without


35% said that if they could only wear one makeup product, mascara would be it.

Buxom Lash Mascara

Makeup as a whole = a daily affair


When asked how often they wear makeup, a whopping 48% said everyday, quickly followed by 37% that said several times a week.


A photo posted by @influenster on

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