Ooh, you and me, we got big reputations.
Taylor Swift’s sixth studio album ‘Reputation’ dropped on Friday, November 10—three years since ‘1989’ (not the actual year, the album, don’t do the math). To call it “highly anticipated” would be the understatement of the century.
— Taylor Swift (@taylorswift13) November 10, 2017
Nielsen Music says ‘Reputation’ sold roughly 700,000 copies on day one in the US. Taylor’s “got some big enemies,” according to her song ‘End Game’, but she’s also got a “big reputation, big reputation.” And she’s living up to it.
At that pace, Taylor could have herself 1 million sales by the end of the week—and it would be her fourth album to do so. If ‘Reputation’ manages to sell more than 1.29 million copies by November 16, she’ll have beat out her own 2014 record with ‘1989’.
Beyond destroying her own records, though, Taylor might also come out on top against a lot of competition for the biggest selling album of 2017. Ironically, since he featured on ‘Reputation’, Ed Sheeran is currently the artist to beat: His album ‘÷’ (Divide) has sold 909,000 copies to date.
In the words of Taylor herself… Let the games begin.