Influenster, a social media-like website that allows its members the opportunity to test out products in exchange for reviews, recently ran a poll where they asked 5,000 American millennial females all about their beauty habits. Here were the main takeaways.
Lipstick = life
36% owned more than 10 lipsticks, and their favorite brand by far is M.A.C.
Dry shampoo = game changer
More than a third go 3 days or more without washing their hair. Was this even possible before dry shampoo?
Contouring and highlighting = not dead yet
Even though “non-tour” is having its moment, contouring and highlighting are the top trends millennials have tried and liked.
Mascara = can’t go without
35% said that if they could only wear one makeup product, mascara would be it.
Makeup as a whole = a daily affair
When asked how often they wear makeup, a whopping 48% said everyday, quickly followed by 37% that said several times a week.